Through the lenses of function, accessibility, inclusion, sustainability, and progress—the best and most impactful work happens where these intersect. Currently, I’m a Strategy Lead at Instrument where I've worked with clients such as Nike, IKEA, Instagram, A Little Louder Co., Front, and Google.
Product Strategy
System design, feature prioritization, roadmap planning, brief creation, product positioning, and requirements.
Research
Qualitative and quantitative user research, product audits, benchmark analysis, character research, and synthesis.
UX Strategy
Information architecture, sitemap creation, persona development and user mindsets, experience principles, user stories, flows, and detailed wireframes.
Product Design
Concept ideation, high-fidelity design and protypes, and cross-platform design.
Content Strategy
Editorial planning, messaging frameworks, and cross-platform asset design production.
Brand & Creative
Brand definition, creative concepting and ideation, and art direction.